All posts tagged "top stories"
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Why Limerick Lane’s Winemaker Created a New Kind of Sustainable Bottle
Limerick Lane Cellars, a Sonoma County estate winery, launched a new brand in sustainable aluminum 500 ml bottles this summer, a departure from the 12...
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This Great Online Tool Can Keep Your Consumers’ Needs Front & Center
Finding ways to connect to a consumer from afar can be a challenge. Although sales figures can tell you some of the story, knowing what...
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How Biltmore Estate Stayed True to its Brand in Label Refresh
Biltmore Estate last redesigned its packaging in 2014 when a prior label redesign turned out to be a misstep that moved the look too far...
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Consumer Trends Developing Now That Could Impact Your Winery Later
Adapting to consumer purchasing trends can be tricky, but a necessity to thrive in a crowded wine market. Although larger and more established brands may...
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This Tasting Experience Can Reassure Even the Most Concerned Customer
Last year, MAWBY Sparkling Wines implemented an experience for customers that is coming in handy this summer during the pandemic. The team wanted to offer...
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The Keys to Drive Consumers to Your Brand
Discovering what drives your brand can be key in future success. Especially with the pandemic of 2020 hitting so many businesses so hard, being able...
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How Round Barn & Tabor Hill Found a New Way to Get Consumers to Stay for One More
This summer, sister wineries Round Barn and Tabor Hill introduced nearly four miles of new hiking trails to connect the two properties and give consumers...
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New Project Brings Odell Into Wine Industry
Founded in 1989, Odell Brewing Company has become a staple in Fort Collins, Colorado, with its beer showing up all over the Midwest. Now, after...
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How Gervasi Vineyard Utilizes Its Lab Team to Achieve the Best Quality
When Gervasi Vineyard launched in 2009, the target volume for the Ohio-based winery was around 2,000 cases. As a winemaker, Andrew Codispoti was the only...
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Food Strategies to Boost an Excellent Customer Experience
Fess Parker Winery and Vineyard in (Los Olivos) Santa Barbara County, California has two different ways of serving food to its customers.Partnering with local companies,...
