All posts tagged "top stories"
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If You Got Rid of Five Items in Your Portfolio, Would Your Sales Team Miss Them?
In an ongoing series, Vintner will take a note from interviews of some of its Cover Story features and give a small tidbit that didn’t...
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How Les Bourgeois Developed its Newest High-End Lineup of Products
Blufftop Cellars is a new premium line of wines from Les Bourgeois Vineyards. The Rocheport, Missouri winery explained that the new line is an expression...
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Hi-Tech Consumer Experiences: How This Oregon Winery has Embraced It
Stoller Family Estate focused on building something that’s never been done in the wine space before. So far, Communications Director Michelle Kaufmann feels the Dayton,...
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How Your Winery’s Grounds Can Speak for Your Brand’s Success
You might say, ‘well our wine speaks for itself,’ and leave it at that. If you are, you might be leaving a lot of potential...
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The On-Premise Shifts Shade Mountain is Making to Stay in the Black
Although not exactly making gains in production and sales, Pennsylvania’s Shade Mountain Winery has noticed a significant change to how business was done early in...
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This Sleek Can Design by Fero Isn’t Nationally Available, but Worth the Marketing
Without a canning line on-site at his central Pennsylvania Susquehanna River Valley winery, Chuck Zaleski trucked his Pinot Grigio from Fero Winery to be canned...
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How Spring Lake is Implementing Safety Standards while Offering a Classic Winery Experience
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business...
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Eliminating Price Barriers: How Wente Adjusted its Food Menu to Stay Accessible to Customers
The United States’ longest, continuously operated family-owned winery, Wente Vineyards in Livermore, California, continually makes adjustments to stay welcoming and to grow its customer base. A...
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Just Right: Chateau Grand Traverse Finds Pricing Sweet Spot
The northern edge of the Lower Peninsula of Michigan can be a competitive area when it comes to wine. With 40 some wineries scattered around...
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The Pieces Sheldrake Point Needed to Build on Lab Quality
Having knowledgeable people on staff in your winery’s laboratory while continually searching to hire key assets in that field of experience along with purchasing the...
