Riboli Family Wines Launches New Division to Drive California Estate Portfolio

Riboli Family Wines, a family-owned company founded in 1917, announces the launch of Riboli Estates Group, a new division dedicated to its portfolio of ultra-premium and luxury wine brands sourced from the Riboli family’s estate vineyards in Paso Robles, Monterey and Napa Valley. The Riboli Estates Group will focus on growing the family’s portfolio of wine labels including San Simeon, Maddalena, Opaque, Riboli Family Vineyard, Windstream, and a forthcoming new brand, Highlands 41. 

The Riboli Family, while experiencing amazing success with Stella Rosa, the #1 selling 750ml wine brand and one of the fastest-growing wine brands in the U.S.*, has always had an eye to the future and the next big endeavor for the company.  In 1986, the family purchased their first piece of land in Rutherford, Napa Valley, then continued to purchase land in Monterey and more recently invested in acquiring and planting new vineyards in the highly desired Paso Robles region. Today, the family owns over 1,000 planted vineyard acres in California – which are 100% sustainably grown in Paso Robles and Monterey – from these prestigious wine regions.

In addition, the family completed construction on a state-of-the-art, sustainably certified, energy efficient winery and event center in Paso Robles several years ago.  The Riboli Family Winemaking & Event Center, was designed with the very latest sustainable winemaking technology that shows the family’s commitment, not only to creating fine wines, but to preserving natural resources. Of note, the winemaking facility is entirely powered by solar panels and recycles 100% of all water used. 

“From ground to glass, maintaining control of our estate-based wines is essential to the sustainability of our family business,” says Anthony Riboli, fourth-generation vintner. “Our tremendous viticultural and production investments behind these wines play a critical role with the development of this new division. We are committed to growing these exceptional wines for the California wine industry and future generations of the Riboli family.” 

While dubbing the new division with trade partners over the last several months as “Project X,” the Riboli Family made significant enhancements to their infrastructure and invested in a dedicated marketing and sales teams. Consumers and distributor partners alike can now explore all the award-winning wines within this portfolio under the name, Riboli Estates Group.

“We understand our wine consumer not only through our 100+ years in the industry, but also through our tasting room and a team keeping a pulse on industry trends and staying competitive in the ultra-premium and luxury wine business,” says Paul Hecht, National Sales Manager. “These remarkable wines now have a setting to shine and allow us to remain forward thinking, with a strategic approach to our distributor partners and consumers alike; all with the intent of setting up everyone involved in this new division for success.”

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