Middle Sister wines head into election season with “Toast the Vote” campaign

Middle Sister is celebrating the 100th anniversary of women’s suffrage and a major election year with a Fall campaign designed to raise awareness, educate and remind women—and everybody—to exercise their right to vote. Middle Sister wines are award-winning, premium California wines with an attitude, created in recognition of middle sisters and those who know and love them. Founded over 10 years ago, with a cast of personalities on the labels, each representing a different wine varietal, Middle Sister supports causes women care about. This year, they are all about getting out the vote.

Middle Sister wines encourage everybody to GO VOTE with a temperature-sensitive, limited-edition label the displays the message when the wine is chilled.

The campaign, which runs through November 3, 2020, will share information and resources on its social media channels using the hash tag, #ToasttheVote. In store, a limited- edition label with a temperature-sensitive, color-changing GO VOTE icon is featured on bottles of America’s number one best-selling Moscato, Sweet & Sassy. Bottle neck hangers and case cards amplify the message in-store and an influencer campaign supports awareness on social media.

“We wanted Middle Sister to do her patriotic part in getting the word out about voting,” explained Middle Sister Brand Manager Kate Eckert. “The more information and motivation we can share, the better.”

The Middle Sister Toast the Vote campaign promotes voter registration, refers to resources for about the process in your state and how to volunteer and encourages a strong turn-out at the polls.

Middle Sister is working with non-partisan partners to encourage everybody of legal voting age to participate in the voting process. Higher turnout equals a healthy democracy and representation of all citizens of our great nation.

Middle Sister wines, suggested retail price about $14.00, are available nationally and on-line at winesisterhood.com.

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