News
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Finding and Developing a Successful Sales Staff
Does a salesperson need to have “it” to be in sales? Or, can your winery develop a salesperson to be successful? Erica Paolicelli, the Vice...
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Fundamentals Notebook: Food Strategies to Boost an Excellent Customer Experience
In the upcoming July/August issue of Vintner, we explore what wineries are doing with food to boost customer experience. Offering a selection of food and...
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Developing Purchasing Relationships, Habits with Vendors & Suppliers
When searching for new equipment, or prospecting suppliers for a multitude of ancillary products to help your winery grow, online searching can only take you...
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Strategies Wente Uses to Connect with Consumers During Pandemic
Wente Vineyards released an app on Alexa and Google Home devices in May that allows customers to experience a virtual wine tasting. One of the...
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Making the Tasting Room Numbers Work for You
Although touch points are less now with across the bar interaction at your winery’s tasting room, there are still plenty of ways to gather data...
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Vintner Mag Q&A: Mike Altesleben, Peninsula Cellars
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business...
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How Wine Apps Are Keeping Customers Engaged During Pandemic
Though an app to bring wine to Stella Rosa Wines customers’ fingertips was officially launched June 15 on the App Store and Google Play, it...
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Stepping up Your Social Media Game
Now, more than ever, increasing your winery’s online presence can be important in improving sales. Online platforms can all have different consumer bases as well...
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Vintner Mag Q&A: Erica Paolicelli, 3 Brothers Winery
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business...
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How Lost Draw Cellars has Adapted to Thrive
When Andrew Sides helped start Lost Draw Cellars, the co-owner and managing partner for the Fredericksburg, Texas winery expected the venture to be somewhat successful...
