All posts by Jon Sicotte
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The Science of Staying Power: Trefethen’s Winning Formula
Like a large locomotive, Trefethen Winery doesn’t turn on a dime. It doesn’t start something quickly and it takes time for it to stop and...
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Getting Closure: Choosing The Right Topper for Your Bottle
The Case for Screw Caps Tassel Ridge made the decision to use screw caps starting in 2004. At that time, Tassel Ridge owner Bob Wersen...
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Stainless & Wood Strategies for Vessel Usage & Maintenance
Knowing the direction you want to take your wine before aging is a key cog in developing flavors, depth, and brightness to the final product....
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Sustainability Can be Marketed, Trefethen Just Never Bothered
Sustainability practices didn’t start when Jon Ruel started at Trefethen, but the then vineyard assistant certainly had an impact on it. “They were doing things...
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3 Ways This State Looks to Promote Its Wine Industry
Chuck Zaleski of Fero Winery feels there are some really good grape growers in Pennsylvania and the state’s consumers need to know about that even...
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Why Yes We Can Made the Label Switch to Printed Cans
With a change late in 2020 to the types of containers wineries can use to sell products nationally, the chance to can has become even...
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Laser Focused: Why Honig Winery Built Success on Just 2 Varietals
A Red. A White. That’s it. For most of the 40 years it has been open Michael Honig has guided Napa’s Honig Winery by selling...
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No, It’s Not Too Late to Start Videomarketing
Historically, video works. It still does. Think of all the jingles you still sing from commercials as a kid. Think of Flo from Progressive. Think of...
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The Consumer Focus Shifts Telaya Made to Continue
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business...
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Plans to Build Success in the New Year: Expert Outlook 2021
There always seems to be a lot of talk centered on how you can learn from mistakes and from the dips in life. Well, 2020...
